Written on September 29th, 2007.

Layer Tennis is running a semi-interactive ad for Adobe Creative Suite 3. This is what it looks like:

When you move the slider to the right, more and more animated and interactive artwork appears from behind the rectangle. Take a look:

The idea behind the ad is interesting, but I fail to see the message behind it. In fact, the sentence “Take as much as you want” strikes me as odd. Translation:

This is an advertisement for Adobe Creative Suite 3. When you buy this product, you’ll actually pay for way more than you’ll ever need.

This ad couldn’t have yelled “bloatware” any louder.